The event, hosted at the Good Housekeeping Institute in London, kicked off with a presentation by Paul D’Arcy from British Gypsum to showcase the benefits of the plasterboard, Gyproc Habito. The product was initially launched under the title of Lifestyle Wall to showcase to consumers how it meets the needs of a modern household.
George Clarke also took to the floor to highlight its main benefits:
“People want a flexible home and living space which is exactly what Gyproc Habito provides. I’m really impressed by this revolutionary product and believe it is the perfect choice for any home. Gyproc Habito makes it quicker and easier to attach anything from picture hooks to televisions to the wall, meaning people can get more creative. What’s more it’s stronger and more durable than your average plasterboard, so it’s a real game-changer when it comes to adapting the fabric of our homes and is a very exciting project!” George Clarke
The talk was broadcast on Periscope so people who couldn’t attend were able to watch and pose questions to George live. Following this, the bloggers were set challenges to test the following:
1. How much weight a single screw could hold
2. How easy it is to hang a mirror
3. And the speed at which you can create a gallery wall
Following the challenges, George signed his book before the bloggers headed home to post about the event and #GyprocHabito.
Gyproc Habito is just one of British Gypsum’s range of innovative products developed to better meet homeowners’ needs and make them think differently about their interior spaces. Other solutions include ThistlePro Magnetic, which can be used to transform walls into an interactive surface, without fuss or damage and acoustic solutions offering enhanced sound insulation in the home.